When I set out to find the perfect logo concept, I had a particular feeling in mind but no concrete ideas. I wanted something beautiful, powerful, and a bit sexual without being too “explicit,” but I kept coming up empty.

Then I Googled the term “vagina flower.”

That particular brainstorming session led me into an internet black hole of list after list of flowers resembling genitalia.

The flower in my logo is inspired by the genus of flower known as Clitoria. These particular flowers were named because of their resemblance to the vulva and more specifically, the clitoris.

As soon as I discovered that there was an entire genus of flower named after the clitoris, I knew that I had a winner. There was no way I would ever find something else that so wonderfully captured my aesthetic; and so, the clit flower logo was born.